AgeGroup, the company that aims to empower modern elders in living an active and fulfilling life as they transition into their golden years, has launched a new directory to help support this objective.
The directory, AgeFriendly, is thought to be the UK’s first such platform built specifically for over 50s. Consumers can use AgeFriendly to identify locations to eat and drink across the United Kingdom, and specifically to learn which businesses are AgeFriendly Verified, where AgeGroup has confirmed they provide specific accommodations for over 50s.
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The AgeFriendly directory currently exclusively features locations for enjoying food and drink, and will soon extend to include shops, accommodation, tourist attractions, and other popular locations.
AgeGroup has built numerous filter functions into the directory, enabling users to find venues based on their specific requirements, including whether the location is AgeFriendly Verified and by specific features venues have to cater to over 50s, including having clear signage, adequate lighting, offering discounts to seniors, and more. The directory also provides additional vital data such as the opening times and contact details for each venue.
Businesses that wish to become AgeFriendly Verified can do so by going through the sign-up process via the AgeFriendly homepage or the “Verify” button on their business listing. Verified businesses will also have the option to access a range of premium features and receive a guide to making their locations age friendly.
Guy Hadas, CEO, AgeGroup, said: “As with everything we do, we have intentionally developed AgeFriendly to meet the unique and distinctive needs of over 50s, the UKs fastest growing demographic as well as the most affluent.
“While the AgeFriendly directory is a consumer platform, we’re also excited to be working with visionary brands – from the small, single-location local cafés to multi-national restaurant chains – to help them make their businesses more age friendly and showcasing them to our audience of highly engaged users.”
Daniel Smith, Sales Director, AgeFriendly, added: “AgeFriendly is the perfect platform for businesses who want to shout about their credentials as being a great place to go for over 50s.
“As our platform grows, I’m excited to see the impact we have on both our brand partners and our users, and continuing to evolve to ensure we continue to cater for over 50s across the UK.”
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