Many people get tired of online dating because they feel like they are wasting their time. It might take 100 matches for you to get 60 conversations started. Out of those 60 conversations, maybe ten will lead to in-person meetings.
While online dating opens the door to many people you wouldn’t have been able to meet otherwise, it can also be time-consuming and frustrating. People say they are suffering from swiping fatigue and dating fatigue these days.
Enter Thursday—the dating app that only works on Thursdays. The idea? That you find a date for that night. All messages are erased come midnight, so if you haven’t swapped numbers or met up by then, it’s game over. No more spending time on dating apps every day of the week when you should be cleaning the house, meeting your friends, or working.
How the Thursday app works
The Thursday app is similar to other popular dating apps, such as Bumble and Tinder, in many ways. First, you create a profile by uploading photos and answering a few questions. Once you've done so and verified your photo using AI, you're good to go.
Here's the difference: every Thursday, you have to sign in and say you’re available that day if you want to see potential matches.
Your potential matches are shown like pins on a map, and you can only see users who are a maximum of 18 miles away from you. If you like someone and they like you back, you can start chatting.
And here’s the deal: you have to start chatting instantly as you only have till midnight to decide whether you want to exchange numbers or meet up with them in person. Come midnight, all matches and messages will be erased, the app will shut down, and you can only log in the following Thursday.
There are also Thursday events happening in London and NYC. Those events are for singles only, ranging from yoga to bar crawls, so they aren't speed dating events but fun mingles. You can match with someone online, and instead of meeting for a date, you can meet at an event. You can meet several matches at the same event if you wish. Of course, you can attend an event even if you don't have a date.
Right now, the events are only happening in New York and London, but they plan to expand to other cities. As such, the app is significantly more popular in those cities, but it's starting to catch on worldwide.
You can download the Thursday app on the App Store and Google Play.
Pros and cons of Thursday
Thursday is an extremely well-designed app. It’s super simple to sign up for, and the various questions you need to answer mean that profiles aren’t left blank.
As the idea behind it is that you meet your match for a date the same day, you only see matches within an 18-mile radius. This is positive because it facilitates easy meetups, but it's a disadvantage if you want to meet someone farther afield. Especially if you are in the same location every Thursday.
Of course, if you live somewhere other than London or NYC, there’s a drawback, too. However, while there are no Thursday events outside these cities, you can still find people using the app all around the UK. And Thursday will likely expand their events to other locations soon.
The fact that the app only works one day a week, and you have to sign in and say you’re available to get any matches is brilliant. It means you won’t match with inactive users! Some dating sites pair you up with people who have been inactive for months.
The downside with the app and events only being available on Thursdays is that some people have commitments that day. If it worked on Tuesdays once a month, that might be a good thing!
Having all your matches and messages erased come midnight is excellent because it prevents you from wasting time on small talk and endless messaging. Instead, you have to set up a meeting or swap numbers quickly. The downside is if you match with someone great and, for some reason, aren’t able to get their number before the time runs out.
Overall, the app is so nicely designed, and the thoughts behind it so good that it’s hard to say anything bad about it.
The story behind Thursday
The founders behind Thursday—George Rawlings (Co-Founder & CEO) and Matt McNeill Love (Co-Founder & COO)—were tired of Hinge and Tinder. Swiping, swiping, swiping and getting nowhere was frustrating.
As a result of their frustration, they set up the Honeypot dating app, but that failed. The concept for Honeypot dating was finding people within a few meters of yourself that wanted to go on a date then and there. Immediate action. However, for that concept to succeed, you need a massive user base, and they couldn't reach that kind of market penetration.
Rawlings and McNeill Love found out that there was a spike in users on Honeypot on Thursdays. And so the Thursday app was born.